ASI commissioned the 2008 Advertising Impressions Study to
understand how advertising specialties influence end-users' purchasing
decisions, determine the number of impressions of popular advertising
specialties, and analyze the
Cost Per
Impression (CPI) of advertising specialties compared with other
popular advertising media.
The comprehensive study was completed by a team of interviewers who surveyed
travelers in 4 metropolitan cities. Respondents were asked if they had received
any advertising specialties in the last 12 months and the majority were
businesspeople over age 21. Among key findings, results indicate that:
84% of people remember the advertiser on a
product they receive.
42% have a more favorable impression of an
advertiser after receiving an advertising specialty
The average cost-per-impression of an
advertising specialty item is $0.004, making it less expensive per
impression than nearly any other media