The Power of Promotional Products!

 

ASI commissioned the 2008 Advertising Impressions Study to understand how advertising specialties influence end-users' purchasing decisions, determine the number of impressions of popular advertising specialties, and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.

The comprehensive study was completed by a team of interviewers who surveyed travelers in 4 metropolitan cities. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21. Among key findings, results indicate that:

 

• 84% of people remember the advertiser on a product they receive.

 

• 42% have a more favorable impression of an advertiser after receiving an advertising specialty

 

• The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media

 

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Harris Hawk LLC